Identity project for Pluto Rise.
Talented Musician ‘Pluto Rise’ approached me with a brief to design an understated identity that would convey a sense of simplicity and modesty, without compromising its impact and prescence. it was outlined from an early stage that pluto rise wanted a typographic logo that incorporated the entire ‘pluto rise’ name in lower case, which could also translate to a smaller logo that would carry the identity by itself.
the slim, geometric, clinical letterforms carry a sense of modesty, discarding the superfluous or fussy. they also convey a feeling of sci-fi and the cosmos, a decision taken to connote the name of pluto rise and keep the overall theme of space and planets consistent throughout the entire identity.
i was also asked to create album artwork that again, stayed true to the brief. as you will notice on this concept piece, the ‘p’ from the typeface is working alone to carry the identity of the artist.
Design entry to the EVISU ‘make the rules’ poster competition hosted by Don’t Panic. The entry qualified to be exhibited at the EVISU 20th anniversary exhibition held at the ideas generation gallery in East London. Look out for it at 1:32.
A series of spreads taken from the book ‘Bucky Hotstep Learns to Dance- and so can you! The book tells the story of ‘Bucky’, the new kid at school and his struggle to learn to dance in order to boost his popularity at school. The book also includes fold out instructions for REAL DANCE MOVES, which the reader can use to learn the steps as Bucky does.
This was a university project from the summer of 2010.
cover image for ‘Storehouse Magazine’- a norwich university college of the arts publication- june 2010
the ‘propeller’ typeface was developed with a meticulous process, utilising only five components, two of which act as pivot points, that the propeller blades swivel on in order to create the letterforms. the very nature of this system caused varying widths and other characteristics to occur, which provided interesting results. click through the images and you’ll get a better idea of whats going on here…
Book cover commissioned by writer Alex Allen for the UEA publication ‘Broad Reflections- words in support of the UEA wildlife trail.’